As can be seen from a recent job advertisement, Microsoft is currently building a new studio in Santa Monica, California. This is apparently working on a new Triple A brand for the Xbox platform.
Over the past few years, Microsoft’s executives have repeatedly had to accept allegations that internal first-party efforts, especially in comparison to the Xbox 360 era, leave much to be desired.
Add to this the fact that with “Sea of Thieves” also the first in-house hope of 2018 disappointed. After Phil Spencer and other leading minds in the past have repeatedly pledged improvement, is currently rumored that Microsoft at this year’s E3 could announce, among other things, a completely new brand for the Xbox One and Windows 10.
Xbox One: Does a studio in Santa Monica work on a new brand?
The supposedly decisive hint is to deliver a current job advertisement from Microsoft. This shows that the Redmonders in Santa Monica, California, are looking for a Principle Program Manager to look after a new development team in Santa Monica, for example, to look for and commit to talent.
It goes on to say that potential applicants should have at least ten years of professional experience and are familiar with the creation of new Triple A brands. It was recently announced that industry veteran Darrell Gallagher, who led Crystal Dynamics from 2009 to 2015 and was instrumental in the reboot of Tomb Raider, moved to Microsoft Studios. There may be a connection to the new Microsoft studio in Santa Monica.
Microsoft says it would like to address Gallagher’s responsibilities at this year’s E3 in June. Thus, it is rumored, according to the rumor mill, that the supposed new brand will be announced at the world’s leading fair for video games in Los Angeles.