After entering the mobile market a few years ago and releasing games for iOS and Android, Nintendo was worried that the company would rely on exaggerated microtranskations. In fact, Nintendo has encouraged its partners to minimize microtransactions.
In recent years, Nintendo has ventured into the mobile market with titles such as “Super Mario Run“, “Fire Emblem Heroes” or even “Dragalia Lost”. All these games are mostly playable for free or can at least be started for free, so players can rely on microtranscations if they want to make quick progress.
Nintendo restricts microtransactions
A recent Wall Street Journal report finds that Nintendo is pursuing a more customer-friendly approach to these mostly exploited business practices. For example, other games may require players to spend three or even four digits to progress.
However, Nintendo should have given its mobile partners the instruction to adapt the games accordingly, in order to limit the possible microtransactions. You want to prevent the loyal fans invest unnecessarily much money. This benefits both the player and Nintendo’s image. A corporate spokesman for CyberAgent, the parent company behind Dragalia Lost developer Cygames, said:
“Nintendo is not interested in making big money with a single smartphone game. If we managed the game on our own, we would have done a lot more. “
Thus, one can hope that Nintendo continues to pursue this business policy, so that the players are not ripped off.